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Technology seems invincible because we mistook consumption for innovation.  Inflationary markets are a real threat to the lovable tech app.

I was at Marisel for New Year, away from technology. It was a conscious effort to detach, to go to a mountain cabin with friends. At 1,300 meters Marisel is one of the highest settlements in the Apuseni mountain range in Transylvania. The scales really change when you go and live on a mountain rather than flying over one. I imagined a small wooden cabin with small beds and a fireplace and lot of quilts. But at 4,300 feet not only it was modern living with lot of snow with great landscape but also high speed internet.

I was happy doing the real networking and not social networking. How much technology do we need anyway? People lived without it all the time. Some still don’t know how the world changed in the last twenty years. My host, a local farmer turned eco tourism entrepreneur was still in 1970′s. He knew how to farm, manage cattle, navigate the mountains and of course enjoy life. Was he the real loser of information age? Or was it me who ran a virtual global office? This farmer here knew more about conservation than me. I was the mall guy. He was about life and I was about lifestyle. Mountain tech could help him survive another decade without even ever having to convert his cash to buy gold, to hedge. He had limited cash, he was still on barter. Did we complicate our life too much?….

This article is written for Alrroya ^[2]