The Happy Jiseki (Cycle)


We took and still take pride in writing about ideas that could not be found on Google. Getting indexed was a great feeling. But then SEO happened and the fun sport became big buck soccer. It was not about what content you created, it was more about how well tagged and searched and researched you were.  But then Time is a strange being, it keeps turning. This is why cycles happen, growth and decay happens and level playing fields get recreated.

Google search is powerful tool. Maybe the most powerful internet tools of our times. But history suggests that there are few sustaining ideas which last beyond a century. Can Google evolve beyond a century? What if we have Inflation, war, social unrest, food crisis, power and food shortage? How key would internet be 100 years from now? Is there something beyond information? If everything is exponential including the accelerating universe (Nobel Prize 2011), how can information generation and access not be exponential? And if everything exponential is also prone to decay, why can’t the information society give way to something else, something newer? These are hard questions to ponder. Well change is hard to predict and we have little clue what will happen.

We decided to test our algorithms on Google search data. Emotions are important for economics. We took a group of emotions and ran a ranking test on them to see a trend, a Jiseki cycle, to not only see which emotion was a top ranker and which was the worst ranker but also to anticipate whether the society is getting happier or not….

This article was written for Business Standard

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